Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
To publicize the first physical opening of the Spanish pure-player outside France.