Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
Pampa, a new concept of floral delivery
Challenge: Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
Award of the EPV label to Richard Orfèvre
Challenge: Transform a cultural news item into a more generalized exposure of the brand in the Parisian mainstream press.
99Deco’s personalized baseboard
Challenge: Increase awareness of But among a student target and highlight the brand’s accessible positioning.
Report in Montpellier at Bianka Léone
Challenge: To share the very embodied universe of the decoration brand carried by its founder Véronique Boissy.
The acquisition of Abrisud by Akena
Issue: Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
The new Meubles Célio store concept
Challenge: Leverage the opening of a new phygital store concept to engage in co-branded communications.
Opening of the first Kavehome store in Spain
Stake: To publicize the first physical opening of the Spanish pure-player outside of France.
The general public conference of the Salon piscine & spa
Challenge: Boost the image of a professional pool show with a public event.
