LIVING_ROOM_KAVEHOME_BOUTIQUE_ESPAGBE
LIVING_ROOM_KAVEHOME_ESPAGNE
LIVING_ROOM_KAVEHOME

Opening of the first Kavehome store in Spain

Issue

To publicize the first physical opening of the Spanish pure-player outside France.

Our action plan

. Invite 5 non-competing journalists to a two-day press trip to Spain

. An immersion program in the Kavehome universe (meeting with the management and designers, backstage, inauguration of the boutique and relaxation in Barcelona)

. Creation of communication tools: press kit, program, goodies…

Results

. 5 premium press publications dedicated to the new store concept (Les Echos – Extérieurs Design – LSA – Le Journal de la Maison – NDA)

. 4,964,090 people reached via articles

. 121 484 € of media value

Similar case studies

Plum planners arrive in the regions

Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.

Read More →

La Cornue’s country lunch

To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.

Read More →

50 years of BUT – Anniversary year

To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.

Read More →
LIVING_ROOM_LA CORNUE

La Cornue

La Cornue invited a dozen journalists to a country-style lunch at its Paris gallery to present its latest innovation: the Castel 60. An inspiring moment that awakened all our guests’ senses and allowed them to rediscover this House of excellence.

Read More →
LIVING_ROOM_PLUM

Plum

A poetic apartment with an offbeat style. Renovated in 2022, Elise Chalmin has made her interior a haven of peace in her own image: bold and original. She had fun playing with shapes, perspectives and eclectic hues to give the rooms depth. The result? A design apartment, and colorful.

Read More →
LIVING_ROOM_AURLANE

Aurlane

With its extensive knowledge of the home, Living Room has become the new PR agency for bathroom specialists Aurlane.

Read More →