


Home / Opening of the first Kavehome store in Spain
Opening of the first Kavehome store in Spain
Issue
To publicize the first physical opening of the Spanish pure-player outside France.
Our action plan
. Invite 5 non-competing journalists to a two-day press trip to Spain
. An immersion program in the Kavehome universe (meeting with the management and designers, backstage, inauguration of the boutique and relaxation in Barcelona)
. Creation of communication tools: press kit, program, goodies…
Results
. 5 premium press publications dedicated to the new store concept (Les Echos – Extérieurs Design – LSA – Le Journal de la Maison – NDA)
. 4,964,090 people reached via articles
. 121 484 € of media value
Similar case studies
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
La Cornue’s country lunch
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
50 years of BUT – Anniversary year
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
La Cornue
La Cornue invited a dozen journalists to a country-style lunch at its Paris gallery to present its latest innovation: the Castel 60. An inspiring moment that awakened all our guests’ senses and allowed them to rediscover this House of excellence.
Plum
A poetic apartment with an offbeat style. Renovated in 2022, Elise Chalmin has made her interior a haven of peace in her own image: bold and original. She had fun playing with shapes, perspectives and eclectic hues to give the rooms depth. The result? A design apartment, and colorful.
Aurlane
With its extensive knowledge of the home, Living Room has become the new PR agency for bathroom specialists Aurlane.