The new Meubles Célio store concept
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
Our action plan
- A creative portage to attract the attention of the press and get the key messages across
- In-store one-to-one interviews with the Celio Furniture spokesperson
- 4 brand portraits in Le Figaro Economie – Art & Décoration – Challenges – BFM Business
Similar case studies
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.