The new Meubles Célio store concept

Issue

Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.

Our action plan

  • A creative portage to attract the attention of the press and get the key messages across
  • In-store one-to-one interviews with the Celio Furniture spokesperson

Results

  • 4 brand portraits in Le Figaro Economie – Art & Décoration – Challenges – BFM Business

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