The acquisition of Abrisud by Akena


Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.

Our action plan

  • Exchange with the president Vincent Linchet to position the speech and isolate the key messages to be transmitted
  • Negotiation of exclusivities with 5 key media: local / economic / professional


  • 5 dedicated articles on : La Dépêche du midi, Le Journal du Dimanche, Les Echos, Piscines & Spas Magazine, L’Activité Piscine

Similar case studies

50 years of BUT – Anniversary year

To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.

Discover the case study →

First press presentation and influence of

To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.

Discover the case study →

Plum planners arrive in the regions

Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.

Discover the case study →

Repositioning Plum Living

Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.

Discover the case study →

La Cornue’s country lunch

To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.

Discover the case study →

The general public conference of the Salon piscine & spa

Boost the image of a professional pool show with an animation for the general public.

Discover the case study →