The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
Our action plan
- Exchange with the president Vincent Linchet to position the speech and isolate the key messages to be transmitted
- Negotiation of exclusivities with 5 key media: local / economic / professional
- 5 dedicated articles on : La Dépêche du midi, Le Journal du Dimanche, Les Echos, Piscines & Spas Magazine, L’Activité Piscine
Similar case studies
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.