The acquisition of Abrisud by Akena

Issue

Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.

Our action plan

  • Exchange with the president Vincent Linchet to position the speech and isolate the key messages to be transmitted
  • Negotiation of exclusivities with 5 key media: local / economic / professional

Results

  • 5 dedicated articles on : La Dépêche du midi, Le Journal du Dimanche, Les Echos, Piscines & Spas Magazine, L’Activité Piscine

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