The acquisition of Abrisud by Akena


Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.

Our action plan

  • Exchange with the president Vincent Linchet to position the speech and isolate the key messages to be transmitted
  • Negotiation of exclusivities with 5 key media: local / economic / professional


  • 5 dedicated articles on : La Dépêche du midi, Le Journal du Dimanche, Les Echos, Piscines & Spas Magazine, L’Activité Piscine

Similar case studies

The general public conference of the Salon piscine & spa

Challenge: Boost the image of a professional pool show with a public event.

Discover the case study →

Repositioning Plum Living

Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.

Discover the case study →

50 years of BUT – The anniversary of all your desires

To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.

Discover the case study →

Award of the EPV label to Richard Orfèvre

Challenge: Transform a cultural news item into a more generalized exposure of the brand in the Parisian mainstream press.

Discover the case study →

99Deco’s personalized baseboard

Challenge: Increase awareness of But among a student target and highlight the brand’s accessible positioning.

Discover the case study →

Opening of the first Kavehome store in Spain

Stake: To publicize the first physical opening of the Spanish pure-player outside of France.

Discover the case study →