![](http://livingroom.fr/wp-content/uploads/2023/03/VISU1_BL_MONTP.jpg)
![](http://livingroom.fr/wp-content/uploads/2023/03/INTRO_BL_MONT-1536x1152-1.jpg)
![](http://livingroom.fr/wp-content/uploads/2023/03/VISU2_BL_MONTP-714x1024.jpg)
Home / Report in Montpellier at Bianka Léone
Report in Montpellier at Bianka Léone
Issue
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
Our action plan
- Selection of the most suitable support (made in France, craftsmanship, know-how…): Decoration campaign
- Exclusive proposal of a custom-made reportage
- Travel to Montpellier in the workshop and the house of Véronique to transcribe perfectly the universe of the brand
Results
- 2 topics, “Responsible Textiles” (4 pages) in November & “Solar Decor” (9 pages) in April
- Reach 934 000 people reached – 140 400 € media value
Similar case studies
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
The Lainamac showroom during Paris Design Week
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
Pampa, a new concept of floral delivery
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
50 years of BUT – Anniversary year
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.