Report in Montpellier at Bianka Léone

Issue

Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.

Our action plan

  • Selection of the most suitable support (made in France, craftsmanship, know-how…): Decoration campaign
  • Exclusive proposal of a custom-made reportage
  • Travel to Montpellier in the workshop and the house of Véronique to transcribe perfectly the universe of the brand

Results

  • 2 topics, “Responsible Textiles” (4 pages) in November & “Solar Decor” (9 pages) in April
  • Reach 934 000 people reached – 140 400 € media value

Similar case studies

LIVING_ROOM_PLUM_MARGAUX_KELLER

Repositioning Plum Living

Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.

Discover the case study →
LIVING_ROOM_BUT_ANNIVERSAIRE

50 years of BUT – The anniversary of all your desires

To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.

Discover the case study →

Award of the EPV label to Richard Orfèvre

Challenge: Transform a cultural news item into a more generalized exposure of the brand in the Parisian mainstream press.

Discover the case study →

The acquisition of Abrisud by Akena

Issue: Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.

Discover the case study →

Opening of the first Kavehome store in Spain

Stake: To publicize the first physical opening of the Spanish pure-player outside of France.

Discover the case study →

99Deco’s personalized baseboard

Challenge: Increase awareness of But among a student target and highlight the brand’s accessible positioning.

Discover the case study →