![](http://livingroom.fr/wp-content/uploads/2023/06/LIVING_ROOM_PLUM_HTOUR_CHALMIN-1024x683.jpg)
![LIVING_ROOM_PLUM_X_MARGAUX_KELLER](http://livingroom.fr/wp-content/uploads/2023/08/LIVING_ROOM_PLUM_X_MARGAUX_KELLER-1024x683.jpg)
Repositioning Plum Living
Issue
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
Our action plan
. Cross-channel campaign coordinating our PR, digital, influencer and media buying tools
. Creation of customized content to illustrate messages: limited series shoots, videos, brand manifestos and media collaborations
. Collaboration with Margaux Keller: new products and colors
First-year results
. Some thirty one-to-one journalist meetings
. 207 publications
1.2M€ of EAE: 83 million people reached
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La Cornue
19 February 2024
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Flamberge, a singularly warm piece from the famous Château range