Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
Our action plan
. Cross-channel campaign coordinating our PR, digital, influencer and media buying tools . Creation of customized content to illustrate messages: limited series shoots, videos, brand manifestos and media collaborations . Collaboration with Margaux Keller: new products and colors
First-year results
. Some thirty one-to-one journalist meetings . 207 publications