The agency

Living Room is an independent Press Relations – Influence – Events agency, specialized in the home sector: architecture, building, design, decoration, furniture, and lifestyle.

Created by David Zmirov in 2003, Living Room is based in the heart of Paris and belongs to the Zmirov PR Group.

At the heart of its approach is the creation of impactful, tailor-made content for strong brands, for which we are proud to be the voice, and which we support over the long term: But, Quick-Step, Abrisud, Lainamac, Noctys or Lé Papiers de Ninon, Bissell and Little Shop of Colors.


If for you THE relationship is essential, that’s what we are talking about at Living Room.

Press and influencer relations, of course, but also human, economic, creative and institutional relations, in order to support you in your global and multi-faceted missions.

Build together your action plan, define the messages, identify the audiences, imagine new actions… to reach your visibility and desirability objectives and get results.


Media Relations

  • Strategic Council
  • Brand & Product
  • Corporate & CSR
  • Media training
  • Crisis communication
  • International coordination and relay
  • Buying space and partnerships

Relationship Influence

  • Strategic Council
  • E-reputation
  • Influence Mapping
  • Paid and unpaid influence program
  • Infiltration with prescribers

Social Media Management

  • Editorial strategy
  • Visual identity
  • Community management
  • Social ads

Retail Communication

  • Strategic advice
  • Creation of traffic on the points of sale
  • Support on the display
  • Cross-marketing campaign

Brand Content

  • Content production
  • Storytelling
  • Art Direction
  • Photos and videos
  • Collaborations and co-branding


  • Art Direction
  • Design
  • Production
  • Scenography
  • Making it happen

Pop-up Store

Just a step away from the showroom, this modular and polymorphic space can be transformed into an ephemeral boutique as well as an event-based launch space. It offers its visitors an immersive experience at the heart of the brand.