50 years of BUT - Anniversary year
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
Our action plan
. An annual strategy with 12 “desires” that illustrate each brand commitment with concrete consumer AND corporate proof every month.
. A brand platform dedicated to this anniversary year: manifesto – graphic charter – press releases and press kits – pitch and interviews
. An anniversary event open to the press – influencers and the general public to raise awareness, inspire and unite around the brand’s commitments.
. PR – influence – advertising – digital activations to support messages according to a controlled schedule
. Une cinquantaine de parutions dédiées au « envies » sur l’année
. 395 K€ in EAE over the year – 93M cumulative audience, all media coverage
. 84 journalists – opinion leaders – influencers on press day / 750 GP visitors