Pampa, a new concept of floral delivery
Issue
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
Our action plan
- Assign each of the two founders a focus: business for Noélie / creativity for Emmanuelle, in order to cover all press topics
- Systematically embody Pampa via the two entrepreneurs and multiply the points of contact (portage – one to one meetings – press day)
Results
- 170 publications – 883 560 € media value – reach 388 537 850 people
- A very strong media coverage: JT 20h TF1, Stylist, TV5 Monde, Les Echos week-end, Marie Claire Maison, France Info, Les Echos, Europe 1, Elle Décoration, La Parisien, France 5…
Similar case studies
HelloWall the new player in digital DIY
3 months to launch a brand new concept: photo wallpaper inspired by Instagram.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
Report in Montpellier at Bianka Léone
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
