Home / The 4Murs Christmas campaign
The 4Walls Christmas campaign
Issue
Generate traffic to the 4murs.com website at Christmas on a new range of lifestyle products.
Our action plan
- A 360° print – web – social media campaign on 3 media
- Editorial and advertising content dedicated to each medium
- Quantified and guaranteed results before the launch of the campaign
Results
- FEMINA VERSION: reaches 4,942,000 people.
- JOURNALDESFEMMES.FR: reached 190,898 people.
- LEJOURNALDELAMAISON.FR: 180,794 people reached.
Similar case studies
50 years of BUT – Anniversary year
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.



