The 4Walls Christmas campaign
Issue
Generate traffic to the 4murs.com website at Christmas on a new range of lifestyle products.
Our action plan
- A 360° print – web – social media campaign on 3 media
- Editorial and advertising content dedicated to each medium
- Quantified and guaranteed results before the launch of the campaign
Results
- FEMINA VERSION: reaches 4,942,000 people.
- JOURNALDESFEMMES.FR: reached 190,898 people.
- LEJOURNALDELAMAISON.FR: 180,794 people reached.
Similar case studies
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
Report in Montpellier at Bianka Léone
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
Award of the EPV label to Richard Orfèvre
Challenge: Transform a cultural news item into a more generalized exposure of the brand in the Parisian mainstream press.
La Cornue’s country lunch
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
