The 4Walls Christmas campaign
Issue
Generate traffic to the 4murs.com website at Christmas on a new range of lifestyle products.
Our action plan
- A 360° print – web – social media campaign on 3 media
- Editorial and advertising content dedicated to each medium
- Quantified and guaranteed results before the launch of the campaign
Results
- FEMINA VERSION: reaches 4,942,000 people.
- JOURNALDESFEMMES.FR: reached 190,898 people.
- LEJOURNALDELAMAISON.FR: 180,794 people reached.
Similar case studies
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
Milliken’s design competition
Event the presence of Milliken at the Paris Design Week. Position your showroom as a key design space.
Pampa, a new concept of floral delivery
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
50 years of BUT – Anniversary year
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
