Milliken Design Competition

Issue

Event the presence of Milliken at the Paris Design Week. Position your showroom as a key design space.

Our action plan

  • Create a partnership with the ENSCI, a school of Art and Design
  • Invite tomorrow’s designers to divert the new ECONYL material
  • Transform the showroom into a gallery for an evening of press and prescribers

Results

  • 41 journalists on the press day
  • 24 press publications including IDEAT, Résidences Décoration, D’architecture, larchitecturedaujourdhui.fr, l’Agenceur …

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