Milliken Design Competition
Event the presence of Milliken at the Paris Design Week. Position your showroom as a key design space.
Our action plan
- Create a partnership with the ENSCI, a school of Art and Design
- Invite tomorrow’s designers to divert the new ECONYL material
- Transform the showroom into a gallery for an evening of press and prescribers
- 41 journalists on the press day
- 24 press publications including IDEAT, Résidences Décoration, D’architecture, larchitecturedaujourdhui.fr, l’Agenceur …
Similar case studies
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.