Milliken Design Competition
Issue
Event the presence of Milliken at the Paris Design Week. Position your showroom as a key design space.
Our action plan
- Create a partnership with the ENSCI, a school of Art and Design
- Invite tomorrow’s designers to divert the new ECONYL material
- Transform the showroom into a gallery for an evening of press and prescribers
Results
- 41 journalists on the press day
- 24 press publications including IDEAT, Résidences Décoration, D’architecture, larchitecturedaujourdhui.fr, l’Agenceur …
Similar case studies
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
The 4Murs Christmas campaign
Generate traffic to the 4murs.com website at Christmas on a new range of lifestyle products.
Back to school with But
Increase awareness of But among a student target and highlight the brand’s accessible positioning.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
