![](http://livingroom.fr/wp-content/uploads/2023/08/LIVING_ROOM_DECOCLICO_RP_.png)
![](http://livingroom.fr/wp-content/uploads/2023/08/LIVING_ROOM_DECOCLICO_RP-1024x683.jpg)
![](http://livingroom.fr/wp-content/uploads/2023/08/LIVING_ROOM_DECOCLICO-1024x613.png)
Home / First press presentation and influence of decoclico.fr
First press presentation and influence of decoclico.fr
Issue
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
Our action plan
. A press day in a central location, a beautiful scenography with the brand’s new products and icons
. Founder Laurence Rougeau welcomes journalists as if she were showing them her apartment
Results
. 53 journalists were present throughout the day and about 15 stories were immediately triggered
Similar case studies
La Cornue
19 February 2024
No Comments
Flamberge, a singularly warm piece from the famous Château range