Pampa, a new concept of floral delivery
Issue
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
Our action plan
- Assign each of the two founders a focus: business for Noélie / creativity for Emmanuelle, in order to cover all press topics
- Systematically embody Pampa via the two entrepreneurs and multiply the points of contact (portage – one to one meetings – press day)
Results
- 170 publications – 883 560 € media value – reach 388 537 850 people
- A very strong media coverage: JT 20h TF1, Stylist, TV5 Monde, Les Echos week-end, Marie Claire Maison, France Info, Les Echos, Europe 1, Elle Décoration, La Parisien, France 5…
Similar case studies
Report in Montpellier at Bianka Léone
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
Quick-Step – the partner of influencers
Illustrate the full range of Quick-Step flooring solutions through influencer campaigns.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
The new Meubles Célio store concept
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
