Back to school with But

Issue

Increase awareness of But among a student target and highlight the brand’s accessible positioning.

Our action plan

  • Contest with the macro-influencer @justezoe: win a 2K€ check for a complete makeover of your studio
  • Registration via a subscription mechanism @but and Real format publications to show the different stages of the project.

Results

  • 30 Instagram feeds – 9,080,000 reach – €250,000 media value
  • + 19,055 subscribers to the @but account

Similar case studies

Pampa, a new concept of floral delivery

Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.

Discover the case study →

50 years of BUT – The anniversary of all your desires

To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.

Discover the case study →

Quick-Step – the partner of influencers

Illustrate the full range of Quick-Step flooring solutions through influencer campaigns.

Discover the case study →

50 years of BUT – Anniversary year

To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.

Discover the case study →

First press presentation and influence of decoclico.fr

To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.

Discover the case study →

Amplification of the TV campaign eve sleep “Rebirth every morning

How can eve sleep’s “Reborn every morning” advertising campaign be translated and amplified among influencers?

Discover the case study →