Back to school with But


Increase awareness of But among a student target and highlight the brand’s accessible positioning.

Our action plan

  • Contest with the macro-influencer @justezoe: win a 2K€ check for a complete makeover of your studio
  • Registration via a subscription mechanism @but and Real format publications to show the different stages of the project.


  • 30 Instagram feeds – 9,080,000 reach – €250,000 media value
  • + 19,055 subscribers to the @but account

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