50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
Award of the EPV label to Richard Orfèvre
Challenge: Transform a cultural news item into a more generalized exposure of the brand in the Parisian mainstream press.
Report in Montpellier at Bianka Léone
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
The new Meubles Célio store concept
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
The Lainamac showroom during Paris Design Week
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
