Award of the EPV label to Richard Orfèvre
Issue
Transforming a cultural news item to obtain a more generalized highlighting of the brand in the Parisian mainstream press.
Our action plan
- Dedicated files for each media to meet the specific needs of journalists and deliver turnkey stories
- Jean-Pierre Cottet-Dubreuil’s know-how is put forward
Results
- 4 feature stories: 2 dedicated print articles (Aladin – Vivre Paris) / 2 dedicated TV reports (Paname, France 3 Paris-Île-de-France – Tendances XXI, TV5 Monde)
- 10,103,600 people reached – €129,800 media value
Similar case studies
The general public conference of the Salon piscine & spa
Challenge: Boost the image of a professional pool show with a public event.
The acquisition of Abrisud by Akena
Issue: Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
Opening of the first Kavehome store in Spain
Stake: To publicize the first physical opening of the Spanish pure-player outside of France.
The new Meubles Célio store concept
Challenge: Leverage the opening of a new phygital store concept to engage in co-branded communications.
99Deco’s personalized baseboard
Challenge: Increase awareness of But among a student target and highlight the brand’s accessible positioning.
Report in Montpellier at Bianka Léone
Challenge: To share the very embodied universe of the decoration brand carried by its founder Véronique Boissy.
