Award of the EPV label to Richard Orfèvre
Transforming a cultural news item to obtain a more generalized highlighting of the brand in the Parisian mainstream press.
Our action plan
- Dedicated files for each media to meet the specific needs of journalists and deliver turnkey stories
- Jean-Pierre Cottet-Dubreuil’s know-how is put forward
- 4 feature stories: 2 dedicated print articles (Aladin – Vivre Paris) / 2 dedicated TV reports (Paname, France 3 Paris-Île-de-France – Tendances XXI, TV5 Monde)
- 10,103,600 people reached – €129,800 media value
Similar case studies
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.