Amplification of the TV campaign eve sleep "Rebirth every morning

Issue

How to translate and amplify eve sleep’s “Rebirth every morning” ad campaign to influencers

Our action plan

  • Deliver 1 mattress to 15 activated influencers for 4 days
  • 3 mornings in a row a happy and cheerful wake up call with the #drop
  • On the4th day the mattress is revealed to the community as the reason for the good night
  • Amplify the media coverage by inviting to swipe towards the e-shop of the brand

Results

  • 104 contents published in 4 days
  • The hashtag #Renaissez tagged nearly 1000 times
  • More than 4 million people reached – more than 80 000 € of media value

Similar case studies

Back to school with But

Challenge: Increase awareness of But among a student target and highlight the brand’s accessible positioning.

Discover the case study →
LIVING_ROOM_BUT_ANNIVERSAIRE

50 years of BUT – The anniversary of all your desires

To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.

Discover the case study →

Pampa, a new concept of floral delivery

Challenge: Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.

Discover the case study →

Quick-Step – the partner of influencers

Challenge: To illustrate all the Quick-Step flooring solutions through influence campaigns.

Discover the case study →