Amplification of the TV campaign eve sleep "Rebirth every morning

Issue

How to translate and amplify eve sleep’s “Rebirth every morning” ad campaign to influencers

Our action plan

  • Deliver 1 mattress to 15 activated influencers for 4 days
  • 3 mornings in a row a happy and cheerful wake up call with the #drop
  • On the4th day the mattress is revealed to the community as the reason for the good night
  • Amplify the media coverage by inviting to swipe towards the e-shop of the brand

Results

  • 104 contents published in 4 days
  • The hashtag #Renaissez tagged nearly 1000 times
  • More than 4 million people reached – more than 80 000 € of media value

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