La Cornue’s country lunch

To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.

50 years of BUT – Anniversary year

To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.

Repositioning Plum Living

LIVING_ROOM_PLUM_MARGAUX_KELLER

Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.

Back to school with But

Increase awareness of But among a student target and highlight the brand’s accessible positioning.