La Cornue’s country lunch

To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.

50 years of BUT – Anniversary year

To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.

Repositioning Plum Living

Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.

Back to school with But

Increase awareness of But among a student target and highlight the brand’s accessible positioning.