The new Meubles Célio store concept
Issue
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
Our action plan
- A creative portage to attract the attention of the press and get the key messages across
- In-store one-to-one interviews with the Celio Furniture spokesperson
Results
- 4 brand portraits in Le Figaro Economie – Art & Décoration – Challenges – BFM Business
Similar case studies
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
The Lainamac showroom during Paris Design Week
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
The 4Murs Christmas campaign
Generate traffic to the 4murs.com website at Christmas on a new range of lifestyle products.
