Award of the EPV label to Richard Orfèvre

Issue

Transforming a cultural news item to obtain a more generalized highlighting of the brand in the Parisian mainstream press.

Our action plan

  • Dedicated files for each media to meet the specific needs of journalists and deliver turnkey stories
  • Jean-Pierre Cottet-Dubreuil’s know-how is put forward

Results

  • 4 feature stories: 2 dedicated print articles (Aladin – Vivre Paris) / 2 dedicated TV reports (Paname, France 3 Paris-Île-de-France – Tendances XXI, TV5 Monde)
  • 10,103,600 people reached – €129,800 media value

Similar case studies

50 years of BUT – Anniversary year

To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.

Discover the case study →

The acquisition of Abrisud by Akena

Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.

Discover the case study →

Repositioning Plum Living

Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.

Discover the case study →

The general public conference of the Salon piscine & spa

Boost the image of a professional pool show with an animation for the general public.

Discover the case study →

The Lainamac showroom during Paris Design Week

To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.

Discover the case study →

The new Meubles Célio store concept

Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.

Discover the case study →