99Deco's personalized baseboard

Issue

To draw the attention of the TV media to a neglected DIY product and reveal its customizable character.

Our action plan

  • Produce baseboards in the colors of the targeted programs
  • Limit the mailing to 10 target media to create a sense of exclusivity and guarantee press coverage
  • Contact the relevant journalists to explain the concept

Results

  • 8 TV appearances targeting consumption (La Quotidienne France 5 – Comment ça va bien France 2 – D&CO M6 – La Maison France 5 – Maison Jardin Cuisine Brocante RTL – Téva Déco…) and economy (BFM Business – Made in France Europe 1…)
  • 3,360,000 people reached

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