Report in Montpellier at Bianka Léone
Issue
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
Our action plan
- Selection of the most suitable support (made in France, craftsmanship, know-how…): Decoration campaign
- Exclusive proposal of a custom-made reportage
- Travel to Montpellier in the workshop and the house of Véronique to transcribe perfectly the universe of the brand
Results
- 2 topics, “Responsible Textiles” (4 pages) in November & “Solar Decor” (9 pages) in April
- Reach 934 000 people reached – 140 400 € media value
Similar case studies
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
50 years of BUT – Anniversary year
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
The new Meubles Célio store concept
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
