Home / Report in Montpellier at Bianka Léone
Report in Montpellier at Bianka Léone
Issue
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
Our action plan
- Selection of the most suitable support (made in France, craftsmanship, know-how…): Decoration campaign
- Exclusive proposal of a custom-made reportage
- Travel to Montpellier in the workshop and the house of Véronique to transcribe perfectly the universe of the brand
Results
- 2 topics, “Responsible Textiles” (4 pages) in November & “Solar Decor” (9 pages) in April
- Reach 934 000 people reached – 140 400 € media value
Similar case studies
La Cornue’s country lunch
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
Award of the EPV label to Richard Orfèvre
Challenge: Transform a cultural news item into a more generalized exposure of the brand in the Parisian mainstream press.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.



