To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
La Cornue invited a dozen journalists to a country-style lunch at its Paris gallery to present its latest innovation: the Castel 60. An inspiring moment that awakened all our guests’ senses and allowed them to rediscover this House of excellence.
A poetic apartment with an offbeat style. Renovated in 2022, Elise Chalmin has made her interior a haven of peace in her own image: bold and original. She had fun playing with shapes, perspectives and eclectic hues to give the rooms depth. The result? A design apartment, and colorful.
A true ode to the sensuality and profusion of banquets, Alcachofa is a complete table service. Made up of a multitude of delicately tinted dishes in harmony, this service in glazed ceramic is discovered during the meal. The cups, piled up or progressively unfolded, are an invitation to let the moment pass with serenity. A soothing, natural gesture that evokes, not without nostalgia, the foliage of an artichoke.
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
To publicize the first physical opening of the Spanish pure-player outside France.
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.