Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.