HelloWall the new player in digital DIY

Issue

3 months to launch a brand new concept: photo wallpaper inspired by Instagram.

Our action plan

  • Custom wall print from the Instagram accounts of 35 journalists – influencer and personalized preview mailing
  • Targeting exclusively on hot media and social networks

Results

  • More than 35 media appearances: 19:45 M6, CNEWS Matin, William à Midi C8, Le Parisien…
  • 434 000 € media value – reach 555 752 230 people

Similar case studies

HelloWall the new player in digital DIY

Challenge: 3 months to launch a brand new concept: photo wallpaper inspired by Instagram.

Discover the case study →

Pampa, a new concept of floral delivery

Challenge: Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.

Discover the case study →