HelloWall the new player in digital DIY
Issue
3 months to launch a brand new concept: photo wallpaper inspired by Instagram.
Our action plan
- Custom wall print from the Instagram accounts of 35 journalists – influencer and personalized preview mailing
- Targeting exclusively on hot media and social networks
Results
- More than 35 media appearances: 19:45 M6, CNEWS Matin, William à Midi C8, Le Parisien…
- 434 000 € media value – reach 555 752 230 people
Similar case studies
HelloWall the new player in digital DIY
Challenge: 3 months to launch a brand new concept: photo wallpaper inspired by Instagram.
Pampa, a new concept of floral delivery
Challenge: Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
