Pampa, a new concept of floral delivery

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Issue

Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.

Our action plan

Assign each of the two founders a focus: business for Noélie / creativity for Emmanuelle, in order to cover all press topics
Systematically embody Pampa via the two entrepreneurs and multiply the points of contact (portage – one to one meetings – press day)

Results

170 publications – 883 560 € media value – reach 388 537 850 people
A very strong media coverage: JT 20h TF1, Stylist, TV5 Monde, Les Echos week-end, Marie Claire Maison, France Info, Les Echos, Europe 1, Elle Décoration, La Parisien, France 5…

To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.

To publicize the first physical opening of the Spanish pure-player outside France.

Illustrate the full range of Quick-Step flooring solutions through influencer campaigns.

Challenge: Transform a cultural news item into a more generalized exposure of the brand in the Parisian mainstream press.

How can eve sleep’s “Reborn every morning” advertising campaign be translated and amplified among influencers?

Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.