HelloWall the new player in digital DIY

Issue

3 months to launch a brand new concept: photo wallpaper inspired by Instagram.

Our action plan

• Custom wall print from the Instagram accounts of 35 journalists – influencer and personalized preview mailing
• Targeting exclusively on hot media and social networks

Results

• More than 35 media appearances: 19:45 M6, CNEWS Matin, William à Midi C8, Le Parisien…
• 434 000 € media value – reach 555 752 230 people