La Cornue’s country lunch

Issue

To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.

Our action plan

. An immersive lunch in La Cornue’s Paris gallery, attended by a dozen premium journalists and the La Cornue team.

. A concept for a nature-based event that echoes the origins of the Maison’s founder and the inspirations for the new product.

. A rural scenography, a natural chef, plant contents to create a totally coherent and original event that marks the renewal of Maison La Cornue.

Results

. 9 journalists present: Infrarouge, Marie Claire Maison, L’Obs, GQ, Le Point, Milk Décoration, La Figaro, Resto, Art & Décoration.

. Articles combining brand history and product news were published in L’Obs, Le Figaro, Art & Décoration, Le Point and Infrarouge.