Pampa, a new concept of floral delivery
Issue
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
Our action plan
- Assign each of the two founders a focus: business for Noélie / creativity for Emmanuelle, in order to cover all press topics
- Systematically embody Pampa via the two entrepreneurs and multiply the points of contact (portage – one to one meetings – press day)
Results
- 170 publications – 883 560 € media value – reach 388 537 850 people
- A very strong media coverage: JT 20h TF1, Stylist, TV5 Monde, Les Echos week-end, Marie Claire Maison, France Info, Les Echos, Europe 1, Elle Décoration, La Parisien, France 5…
Similar case studies
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
Back to school with But
Increase awareness of But among a student target and highlight the brand’s accessible positioning.
