First press presentation and influence of decoclico.fr

Issue

To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.

Our action plan

. A press day in a central location, a beautiful scenography with the brand’s new products and icons

. Founder Laurence Rougeau welcomes journalists as if she were showing them her apartment

Results

. 53 journalists were present throughout the day and about 15 stories were immediately triggered