Opening of the first Kavehome store in Spain

Issue

To publicize the first physical opening of the Spanish pure-player outside France.

Our action plan

. Invite 5 non-competing journalists to a two-day press trip to Spain

. An immersion program in the Kavehome universe (meeting with the management and designers, backstage, inauguration of the boutique and relaxation in Barcelona)

. Creation of communication tools: press kit, program, goodies…

Results

. 5 premium press publications dedicated to the new store concept (Les Echos – Extérieurs Design – LSA – Le Journal de la Maison – NDA)

. 4,964,090 people reached via articles

. 121 484 € of media value