The Lainamac showroom during Paris Design Week

Issue

To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.

Our action plan

. An inspiring and educational communication to trigger issues in the run-up to the event

. A premium reception of the journalists by the craftsmen of the association

Results

. 35 journalists present and 29 media represented

. Presence of premium media: AD, Le Point, Marie Claire Maison, Stratégies, Le Journal du Dimanche, Le Parisien…