The acquisition of Abrisud by Akena

Issue

Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.

Our action plan

  • Exchange with the president Vincent Linchet to position the speech and isolate the key messages to be transmitted
  • Negotiation of exclusivities with 5 key media: local / economic / professional

Results

  • 5 dedicated articles on : La Dépêche du midi, Le Journal du Dimanche, Les Echos, Piscines & Spas Magazine, L’Activité Piscine

Similar case studies

The new Meubles Célio store concept

Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.

Discover the case study →

The general public conference of the Salon piscine & spa

Boost the image of a professional pool show with an animation for the general public.

Discover the case study →

First press presentation and influence of decoclico.fr

To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.

Discover the case study →

50 years of BUT – Anniversary year

To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.

Discover the case study →

50 years of BUT – The anniversary of all your desires

To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.

Discover the case study →
LIVING_ROOM_KAVEHOME

Opening of the first Kavehome store in Spain

To publicize the first physical opening of the Spanish pure-player outside France.

Discover the case study →