The acquisition of Abrisud by Akena
Issue
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
Our action plan
- Exchange with the president Vincent Linchet to position the speech and isolate the key messages to be transmitted
- Negotiation of exclusivities with 5 key media: local / economic / professional
Results
- 5 dedicated articles on : La Dépêche du midi, Le Journal du Dimanche, Les Echos, Piscines & Spas Magazine, L’Activité Piscine
Similar case studies
The Lainamac showroom during Paris Design Week
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
The new Meubles Célio store concept
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
Pampa, a new concept of floral delivery
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
50 years of BUT – Anniversary year
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
