The 4Walls Christmas campaign
Issue
Generate traffic to the 4murs.com website at Christmas on a new range of lifestyle products.
Our action plan
- A 360° print – web – social media campaign on 3 media
- Editorial and advertising content dedicated to each medium
- Quantified and guaranteed results before the launch of the campaign
Results
- FEMINA VERSION: reaches 4,942,000 people.
- JOURNALDESFEMMES.FR: reached 190,898 people.
- LEJOURNALDELAMAISON.FR: 180,794 people reached.
Similar case studies
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
The Lainamac showroom during Paris Design Week
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
Back to school with But
Increase awareness of But among a student target and highlight the brand’s accessible positioning.
