The 4Walls Christmas campaign
Issue
Generate traffic to the 4murs.com website at Christmas on a new range of lifestyle products.
Our action plan
- A 360° print – web – social media campaign on 3 media
- Editorial and advertising content dedicated to each medium
- Quantified and guaranteed results before the launch of the campaign
Results
- FEMINA VERSION: reaches 4,942,000 people.
- JOURNALDESFEMMES.FR: reached 190,898 people.
- LEJOURNALDELAMAISON.FR: 180,794 people reached.
Similar case studies
Milliken’s design competition
Event the presence of Milliken at the Paris Design Week. Position your showroom as a key design space.
La Cornue’s country lunch
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
Back to school with But
Increase awareness of But among a student target and highlight the brand’s accessible positioning.
The Lainamac showroom during Paris Design Week
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
