Report in Montpellier at Bianka Léone
Issue
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
Our action plan
- Selection of the most suitable support (made in France, craftsmanship, know-how…): Decoration campaign
- Exclusive proposal of a custom-made reportage
- Travel to Montpellier in the workshop and the house of Véronique to transcribe perfectly the universe of the brand
Results
- 2 topics, “Responsible Textiles” (4 pages) in November & “Solar Decor” (9 pages) in April
- Reach 934 000 people reached – 140 400 € media value
Similar case studies
Award of the EPV label to Richard Orfèvre
Challenge: Transform a cultural news item into a more generalized exposure of the brand in the Parisian mainstream press.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
The Lainamac showroom during Paris Design Week
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
