Report in Montpellier at Bianka Léone

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Issue

Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.

Our action plan

Selection of the most suitable support (made in France, craftsmanship, know-how…): Decoration campaign
Exclusive proposal of a custom-made reportage
Travel to Montpellier in the workshop and the house of Véronique to transcribe perfectly the universe of the brand

Results

2 topics, “Responsible Textiles” (4 pages) in November & “Solar Decor” (9 pages) in April
Reach 934 000 people reached – 140 400 € media value

To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.

Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.

Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.