Back to school with But
Issue
Increase awareness of But among a student target and highlight the brand’s accessible positioning.
Our action plan
- Contest with the macro-influencer @justezoe: win a 2K€ check for a complete makeover of your studio
- Registration via a subscription mechanism @but and Real format publications to show the different stages of the project.
Results
- 30 Instagram feeds – 9,080,000 reach – €250,000 media value
- + 19,055 subscribers to the @but account
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