Award of the EPV label to Richard Orfèvre
Issue
Transforming a cultural news item to obtain a more generalized highlighting of the brand in the Parisian mainstream press.
Our action plan
- Dedicated files for each media to meet the specific needs of journalists and deliver turnkey stories
- Jean-Pierre Cottet-Dubreuil’s know-how is put forward
Results
- 4 feature stories: 2 dedicated print articles (Aladin – Vivre Paris) / 2 dedicated TV reports (Paname, France 3 Paris-Île-de-France – Tendances XXI, TV5 Monde)
- 10,103,600 people reached – €129,800 media value
Similar case studies
The new Meubles Célio store concept
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
50 years of BUT – Anniversary year
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
The Lainamac showroom during Paris Design Week
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
Pampa, a new concept of floral delivery
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
