Report in Montpellier at Bianka Léone
Issue
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
Our action plan
- Selection of the most suitable support (made in France, craftsmanship, know-how…): Decoration campaign
- Exclusive proposal of a custom-made reportage
- Travel to Montpellier in the workshop and the house of Véronique to transcribe perfectly the universe of the brand
Results
- 2 topics, “Responsible Textiles” (4 pages) in November & “Solar Decor” (9 pages) in April
- Reach 934 000 people reached – 140 400 € media value
Similar case studies
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
The new Meubles Célio store concept
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
Pampa, a new concept of floral delivery
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
Award of the EPV label to Richard Orfèvre
Challenge: Transform a cultural news item into a more generalized exposure of the brand in the Parisian mainstream press.
50 years of BUT – Anniversary year
To celebrate a pivotal year for BUT and publicize the company’s CSR commitments and new product collections to the media and the general public.
Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
