Report in Montpellier at Bianka Léone

Issue

Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.

Our action plan

  • Selection of the most suitable support (made in France, craftsmanship, know-how…): Decoration campaign
  • Exclusive proposal of a custom-made reportage
  • Travel to Montpellier in the workshop and the house of Véronique to transcribe perfectly the universe of the brand

Results

  • 2 topics, “Responsible Textiles” (4 pages) in November & “Solar Decor” (9 pages) in April
  • Reach 934 000 people reached – 140 400 € media value

Similar case studies

Plum planners arrive in the regions

Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.

Discover the case study →

First press presentation and influence of decoclico.fr

To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.

Discover the case study →
LIVING_ROOM_KAVEHOME

Opening of the first Kavehome store in Spain

To publicize the first physical opening of the Spanish pure-player outside France.

Discover the case study →

La Cornue’s country lunch

To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.

Discover the case study →

The acquisition of Abrisud by Akena

Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.

Discover the case study →

The new Meubles Célio store concept

Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.

Discover the case study →