Award of the EPV label to Richard Orfèvre
Issue
Transforming a cultural news item to obtain a more generalized highlighting of the brand in the Parisian mainstream press.
Our action plan
- Dedicated files for each media to meet the specific needs of journalists and deliver turnkey stories
- Jean-Pierre Cottet-Dubreuil’s know-how is put forward
Results
- 4 feature stories: 2 dedicated print articles (Aladin – Vivre Paris) / 2 dedicated TV reports (Paname, France 3 Paris-Île-de-France – Tendances XXI, TV5 Monde)
- 10,103,600 people reached – €129,800 media value
Similar case studies
Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.
Pampa, a new concept of floral delivery
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
The new Meubles Célio store concept
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
