Award of the EPV label to Richard Orfèvre
Issue
Transforming a cultural news item to obtain a more generalized highlighting of the brand in the Parisian mainstream press.
Our action plan
- Dedicated files for each media to meet the specific needs of journalists and deliver turnkey stories
- Jean-Pierre Cottet-Dubreuil’s know-how is put forward
Results
- 4 feature stories: 2 dedicated print articles (Aladin – Vivre Paris) / 2 dedicated TV reports (Paname, France 3 Paris-Île-de-France – Tendances XXI, TV5 Monde)
- 10,103,600 people reached – €129,800 media value
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