The new Meubles Célio store concept
Issue
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
Our action plan
- A creative portage to attract the attention of the press and get the key messages across
- In-store one-to-one interviews with the Celio Furniture spokesperson
Results
- 4 brand portraits in Le Figaro Economie – Art & Décoration – Challenges – BFM Business
Similar case studies
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
La Cornue’s country lunch
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
The acquisition of Abrisud by Akena
Anticipate the announcement of the buyout. To deliver a controlled speech to reassure professionals and avoid any distortion of the words.
The general public conference of the Salon piscine & spa
Boost the image of a professional pool show with an animation for the general public.
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
