


Home / The new Meubles Célio store concept
The new Meubles Célio store concept
Issue
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
Our action plan
- A creative portage to attract the attention of the press and get the key messages across
- In-store one-to-one interviews with the Celio Furniture spokesperson
Results
- 4 brand portraits in Le Figaro Economie – Art & Décoration – Challenges – BFM Business
Similar case studies
Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
Pampa, a new concept of floral delivery
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
First press presentation and influence of decoclico.fr
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
50 years of BUT – The anniversary of all your desires
To celebrate a milestone year for BUT and publicize the company’s CSR commitments and new product collections.