The new Meubles Célio store concept
Issue
Leveraging the opening of a new phygital store concept to engage in co-branded speaking engagements.
Our action plan
- A creative portage to attract the attention of the press and get the key messages across
- In-store one-to-one interviews with the Celio Furniture spokesperson
Results
- 4 brand portraits in Le Figaro Economie – Art & Décoration – Challenges – BFM Business
Similar case studies
Pampa, a new concept of floral delivery
Launch the first NBVD in the new generation floral delivery sector to the mainstream press. Legitimize the brand in order to raise funds.
The Lainamac showroom during Paris Design Week
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
Opening of the first Kavehome store in Spain
To publicize the first physical opening of the Spanish pure-player outside France.
Report in Montpellier at Bianka Léone
Share the very embodied universe of the decoration brand carried by Véronique Boissy, its founder.
La Cornue’s country lunch
To offer, on the same event, content that highlights the history of La Cornue and also presents the House’s latest product innovation, in a premium, ultra-inspiring moment for the press.
Repositioning Plum Living
Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.
