Plum planners arrive in the regions

Issue

Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.

Our action plan

. Organize regional breakfasts for specifiers and journalists, with Plum teams on hand to make the point.

. Negotiate previews with each region’s flagship titles, featuring interviews with Plum planners to personify the message.

. Coordinate our actions on economic and decoration titles to amplify visibility on brand news.

Results (Marseille – Aix-en-Provence)

. 10 journalists present at the breakfast: Tribune bulletin Côte d’Azur, Marie Claire Maison méditerranée, Elle Décoration, La Provence, Aix le mag…

. 2 articles dedicated to the ad: Elle Décoration édition Sud and Tribune bulletin Côte d’Azur