The Lainamac showroom during Paris Design Week
Issue
To reveal to the press the missions of the association around the made in France wool industry, the transmission of the know-how and the protection of the craftsmen and the breeders.
Our action plan
. An inspiring and educational communication to trigger issues in the run-up to the event
. A premium reception of the journalists by the craftsmen of the association
Results
. 35 journalists present and 29 media represented
. Presence of premium media: AD, Le Point, Marie Claire Maison, Stratégies, Le Journal du Dimanche, Le Parisien…
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