First press presentation and influence of decoclico.fr
Issue
To personalize a 100% digital site known to the press but which had never been physically revealed to journalists.
Our action plan
. A press day in a central location, a beautiful scenography with the brand’s new products and icons
. Founder Laurence Rougeau welcomes journalists as if she were showing them her apartment
Results
. 53 journalists were present throughout the day and about 15 stories were immediately triggered
Similar case studies
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
