The general public conference of the Salon piscine & spa
Issue
Boost the image of a professional pool show with an animation for the general public.
Our action plan
. A “pool staging” conference hosted by Emmanuelle Rivassoux – M6 host
. A contest with two media (Maison & Travaux / maisonsapart.com) to win tickets to the show
Results
. Dozens of ads dedicated to animation
. 130 participants at the conference
. Spontaneous relays on social networks (exhibitors – visitors – moderator)
Similar case studies
Plum planners arrive in the regions
Publicize Plum’s new regional service to the local press, which has no real regional roots and comes from a Paris-based company.
