Repositioning Plum Living

Issue

Go beyond the “hacking Ikea” positioning to become THE reference platform in interior design for all projects.

Our action plan

. Cross-channel campaign coordinating our PR, digital, influencer and media buying tools
. Creation of customized content to illustrate messages: limited series shoots, videos, brand manifestos and media collaborations
. Collaboration with Margaux Keller: new products and colors

First-year results

. Some thirty one-to-one journalist meetings
. 207 publications

1.2M€ of EAE: 83 million people reached