{"id":2874,"date":"2023-08-24T17:07:00","date_gmt":"2023-08-24T15:07:00","guid":{"rendered":"https:\/\/livingroom.fr\/?p=2874"},"modified":"2026-03-23T16:38:44","modified_gmt":"2026-03-23T15:38:44","slug":"flanders-flooring-days","status":"publish","type":"post","link":"https:\/\/livingroom.fr\/index.php\/2023\/08\/24\/flanders-flooring-days\/","title":{"rendered":"Quick-Step – Flanders Flooring Days"},"content":{"rendered":"\t\t
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Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quick-Step - Flanders Flooring Days<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre plan d\u2019action<\/strong><\/p>\n

Utiliser les Flanders Flooring Days comme un temps fort relationnel et p\u00e9dagogique, en privil\u00e9giant l\u2019immersion \u00e0 la simple pr\u00e9sentation produit.<\/p>\n

\u2022 S\u00e9lectionner cinq journalistes premium issus de la presse professionnelle architecture, design et am\u00e9nagement<\/p>\n

\u2022 Les inviter \u00e0 une immersion au c\u0153ur du site Quick-Step lors des Flanders Flooring Days<\/p>\n

\u2022 Construire un parcours de visite pens\u00e9 comme un r\u00e9cit articulant innovation, savoir-faire industriel et vision long terme<\/p>\n

\u2022 Organiser des temps d\u2019\u00e9change privil\u00e9gi\u00e9s avec les \u00e9quipes Quick-Step pour approfondir les enjeux techniques et strat\u00e9giques<\/p>\n

R\u00e9sultats<\/strong><\/p>\n

. 5 journalistes pr\u00e9sents<\/p>\n

. 5 articles d\u00e9di\u00e9s (l\u2019Usine Nouvelle, Le Moniteur, Intramuros, d\u2019Architecture, Ze Pros)<\/p>\n

. 4M de reach \u2022 27K\u20ac d\u2019EMV<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les \u00e9tudes de cas similaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tAurlane – Rachat d’Allibert\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Anticiper l\u2019annonce d\u2019un rachat sensible dans un contexte industriel concurrentiel.\u000bS\u00e9curiser la lecture de l\u2019op\u00e9ration aupr\u00e8s des m\u00e9dias et des acteurs du secteur.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tPlump Living – Lancement des nouveaux coloris\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Transformer un lancement produit r\u00e9current en v\u00e9ritable temps fort de marque. Asseoir l\u2019expertise couleur de Plum Living.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tLiebherr – Du champ \u00e0 l’assiette\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\r\n\t\t\t24 mars 2026\t\t<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\tAucun commentaire\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t
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Rendre concr\u00e8te l\u2019expertise Liebherr en mati\u00e8re de conservation, en passant d’un discours centr\u00e9 sur le produit \u00e0 une d\u00e9monstration ancr\u00e9e dans l\u2019usage.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tMUJI – La maison MUJI\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Redonner \u00e0 MUJI une place centrale sur les sujets design. Installer une prise de parole de fond, allant au-del\u00e0 de l\u2019actualit\u00e9 produit.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tLainamac – Showroom, Paris Design Week\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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R\u00e9v\u00e9ler les missions de l\u2019association Lainamac. Valoriser la fili\u00e8re laine made in France aupr\u00e8s des m\u00e9dias prescripteurs.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tKavehome – Ouverture de la premi\u00e8re boutique en Espagne\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Assurer la pr\u00e9sence m\u00e9diatique de la premi\u00e8re ouverture physique d\u2019un pure player espagnol. Accompagner l\u2019\u00e9volution de la marque vers un mod\u00e8le omnicanal.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t

\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Valoriser l\u2019expertise industrielle et technologique de Quick-Step, et installer la marque comme r\u00e9f\u00e9rence en mati\u00e8re de design et d\u2019innovation aupr\u00e8s de la presse
\nprofessionnelle.<\/p>\n","protected":false},"author":1,"featured_media":4911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,48,50],"tags":[47],"class_list":["post-2874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-industrie","category-innovation","tag-design"],"yoast_head":"\nQuick-Step - Flanders Flooring Days - Living Room RP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingroom.fr\/index.php\/2023\/08\/24\/flanders-flooring-days\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick-Step - Flanders Flooring Days - Living Room RP\" \/>\n<meta property=\"og:description\" content=\"Valoriser l\u2019expertise industrielle et technologique de Quick-Step, et installer la marque comme r\u00e9f\u00e9rence en mati\u00e8re de design et d\u2019innovation aupr\u00e8s de la presse professionnelle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/livingroom.fr\/index.php\/2023\/08\/24\/flanders-flooring-days\/\" \/>\n<meta property=\"og:site_name\" content=\"Living Room RP\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-24T15:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T15:38:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/Capture-decran-2026-03-23-a-16.24.19.png\" \/>\n\t<meta property=\"og:image:width\" content=\"822\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"zmirov-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"zmirov-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/livingroom.fr\/index.php\/2023\/08\/24\/flanders-flooring-days\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/livingroom.fr\/index.php\/2023\/08\/24\/flanders-flooring-days\/\"},\"author\":{\"name\":\"zmirov-admin\",\"@id\":\"http:\/\/livingroom.fr\/#\/schema\/person\/76c48447af089c10ea020e744b60d7a8\"},\"headline\":\"Quick-Step – Flanders Flooring Days\",\"datePublished\":\"2023-08-24T15:07:00+00:00\",\"dateModified\":\"2026-03-23T15:38:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/livingroom.fr\/index.php\/2023\/08\/24\/flanders-flooring-days\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"http:\/\/livingroom.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/livingroom.fr\/index.php\/2023\/08\/24\/flanders-flooring-days\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/08\/Capture-decran-2026-03-23-a-16.24.19.png\",\"keywords\":[\"Design\"],\"articleSection\":[\"Design\",\"Industrie\",\"Innovation\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/livingroom.fr\/index.php\/2023\/08\/24\/flanders-flooring-days\/\",\"url\":\"https:\/\/livingroom.fr\/index.php\/2023\/08\/24\/flanders-flooring-days\/\",\"name\":\"Quick-Step - 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