{"id":2100,"date":"2023-06-01T14:27:14","date_gmt":"2023-06-01T12:27:14","guid":{"rendered":"https:\/\/livingroom.fr\/?p=2100"},"modified":"2023-06-19T15:39:43","modified_gmt":"2023-06-19T13:39:43","slug":"50-ans-but","status":"publish","type":"post","link":"https:\/\/livingroom.fr\/index.php\/2023\/06\/01\/50-ans-but\/","title":{"rendered":"Les 50 ans de BUT &#8211; L&rsquo;anniversaire de toutes vos envies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2100\" class=\"elementor elementor-2100\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fe086d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fe086d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f86b4c\" data-id=\"1f86b4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5b87c2 elementor-widget elementor-widget-spacer\" data-id=\"b5b87c2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e49267d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e49267d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-728918f\" data-id=\"728918f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bd6e02 elementor-widget elementor-widget-heading\" data-id=\"8bd6e02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 50 ans de BUT \u2013 L\u2019anniversaire de toutes vos envies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7615995 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7615995\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3294db0\" data-id=\"3294db0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a39b59 elementor-widget elementor-widget-text-editor\" data-id=\"2a39b59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Enjeu<\/strong><\/p><p>C\u00e9l\u00e9brer une ann\u00e9e charni\u00e8re pour BUT et m\u00e9diatiser les engagements RSE de l\u2019enseigne et des nouvelles collections produits.<\/p><p>\u00a0<\/p><p><strong>Notre plan d\u2019action<\/strong><\/p><p>. Une strat\u00e9gie en 12 \u00ab\u00a0envies\u00a0\u00bb qui illustrent mensuellement chaque engagement de la marque par une preuve consumer ET corporate<\/p><p>. Une plateforme de marque d\u00e9di\u00e9e : manifesto, charte graphique, communiqu\u00e9s et dossiers de presse, pitch et interviews<\/p><p>. Un \u00e9v\u00e9nement ouvert \u00e0 la presse, aux prescripteurs et au grand public pour sensibiliser et inspirer autour des engagements de la marque<\/p><p>. Un mix RP, influence, m\u00e9dia et digital selon un planning ma\u00eetris\u00e9<\/p><p>\u00a0<\/p><p><strong>R\u00e9sultats<\/strong><\/p><p>. + de 60 parutions d\u00e9di\u00e9es aux \u00ab\u00a0envies\u00a0\u00bb sur l\u2019ann\u00e9e<\/p><p>. 495 K\u20ac d\u2019EAE sur l\u2019ann\u00e9e\u00a0: \u00a093M d\u2019audience cumul\u00e9e toutes retomb\u00e9es m\u00e9dias<\/p><p>. 137 journalistes, prescripteurs, influenceurs sur la journ\u00e9e presse (750 visiteurs GP)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb30ebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb30ebe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column 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elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/living-room-but-anniversaire-video_JxodhUSP.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C\u00e9l\u00e9brer une ann\u00e9e charni\u00e8re pour BUT et m\u00e9diatiser les engagements RSE de l\u2019enseigne et des nouvelles collections produits.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,36,38,37],"tags":[],"class_list":["post-2100","post","type-post","status-publish","format-standard","hentry","category-brand-content","category-event-en","category-influence-relations","category-press-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les 50 ans de BUT - L&#039;anniversaire de toutes vos envies - Living Room RP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livingroom.fr\/index.php\/2023\/06\/01\/50-ans-but\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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