{"id":2116,"date":"2023-06-01T14:27:14","date_gmt":"2023-06-01T12:27:14","guid":{"rendered":"https:\/\/livingroom.fr\/index.php\/2023\/06\/01\/50-years-of-but-the-anniversary-of-all-your-desires\/"},"modified":"2023-10-09T11:13:34","modified_gmt":"2023-10-09T09:13:34","slug":"50-years-of-but-the-anniversary-of-all-your-desires","status":"publish","type":"post","link":"https:\/\/livingroom.fr\/en\/index.php\/2023\/06\/01\/50-years-of-but-the-anniversary-of-all-your-desires\/","title":{"rendered":"50 years of BUT &#8211; The anniversary of all your desires"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2116\" class=\"elementor elementor-2116 elementor-2100\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fe086d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fe086d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f86b4c\" data-id=\"1f86b4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5b87c2 elementor-widget elementor-widget-spacer\" data-id=\"b5b87c2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e49267d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e49267d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-728918f\" data-id=\"728918f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bd6e02 elementor-widget elementor-widget-heading\" data-id=\"8bd6e02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">50 years of BUT - The anniversary of all your desires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7615995 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7615995\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3294db0\" data-id=\"3294db0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a39b59 elementor-widget elementor-widget-text-editor\" data-id=\"2a39b59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\n            <strong>Issue<\/strong>\n          <\/p>\n<p>To celebrate a milestone year for BUT and publicize the company&#8217;s CSR commitments and new product collections.<\/p>\n<\/p>\n<p>\n            <strong>Our action plan<\/strong>\n          <\/p>\n<p>. A strategy based on 12 &#8220;desires&#8221; that illustrate each brand commitment with consumer AND corporate proof every month.<\/p>\n<p>. A dedicated brand platform: manifesto, graphic charter, press releases and press kits, pitches and interviews<\/p>\n<p>. An event open to the press, influencers and the general public to raise awareness and inspire action around the brand&#8217;s commitments.<\/p>\n<p>. A mix of PR, influence, media and digital according to a controlled schedule<\/p>\n<\/p>\n<p>\n            <strong>Results<\/strong>\n          <\/p>\n<p>. + more than 60 publications dedicated to &#8220;desires&#8221; throughout the year<\/p>\n<p>. 495 K\u20ac in EAE over the year: 93M cumulative audience, all media coverage<\/p>\n<p>. 137 journalists, opinion leaders and influencers on press day (750 GP visitors)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb30ebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb30ebe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ef056f2\" data-id=\"ef056f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a2d48e elementor-widget elementor-widget-image\" data-id=\"3a2d48e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/LIVING_ROOM_BUT_ANNIVERSAIRE-1536x1024-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ba4a29\" data-id=\"5ba4a29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74f8185 elementor-widget elementor-widget-image\" data-id=\"74f8185\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/LIVING_ROOM_BUT_ANNIVERSAIRE_AFFICHE-724x1024.jpg\" class=\"attachment-large size-large wp-image-2104\" alt=\"LIVING_ROOM_BUT_ANNIVERSAIRE\" srcset=\"https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/LIVING_ROOM_BUT_ANNIVERSAIRE_AFFICHE-724x1024.jpg 724w, https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/LIVING_ROOM_BUT_ANNIVERSAIRE_AFFICHE-212x300.jpg 212w, https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/LIVING_ROOM_BUT_ANNIVERSAIRE_AFFICHE-768x1086.jpg 768w, https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/LIVING_ROOM_BUT_ANNIVERSAIRE_AFFICHE-1086x1536.jpg 1086w, https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/LIVING_ROOM_BUT_ANNIVERSAIRE_AFFICHE-1448x2048.jpg 1448w, https:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/LIVING_ROOM_BUT_ANNIVERSAIRE_AFFICHE-scaled.jpg 1810w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bb6725\" data-id=\"5bb6725\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76c2053 elementor-widget elementor-widget-video\" data-id=\"76c2053\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/livingroom.fr\/wp-content\/uploads\/2023\/06\/living-room-but-anniversaire-video_JxodhUSP.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To celebrate a milestone year for BUT and publicize the company&#8217;s CSR commitments and new product collections.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,36,38,37],"tags":[],"class_list":["post-2116","post","type-post","status-publish","format-standard","hentry","category-brand-content","category-event-en","category-influence-relations","category-press-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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