{"id":5042,"date":"2026-03-24T12:37:21","date_gmt":"2026-03-24T11:37:21","guid":{"rendered":"https:\/\/livingroom.fr\/?p=5042"},"modified":"2026-03-24T12:38:26","modified_gmt":"2026-03-24T11:38:26","slug":"lainamac-showroom-paris-design-week-2","status":"publish","type":"post","link":"http:\/\/livingroom.fr\/index.php\/2026\/03\/24\/lainamac-showroom-paris-design-week-2\/","title":{"rendered":"Lainamac – Showroom, Paris Design Week"},"content":{"rendered":"\t\t
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Accueil<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lainamac - Showroom, Paris Design Week<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Notre plan d\u2019action<\/strong><\/p>

Utiliser la Paris Design Week comme plateforme p\u00e9dagogique pour transformer le showroom en espace de transmission.<\/p>

\u2022 Prendre la parole en amont afin de sensibiliser sur les enjeux de la fili\u00e8re<\/p>

\u2022 Concevoir un showroom pens\u00e9 comme un lieu de m\u00e9diation et de compr\u00e9hension<\/p>

\u2022 Assurer la pr\u00e9sence et l\u2019implication directe des artisans afin d\u2019incarner le discours<\/p>

\u2022 Cibler les m\u00e9dias design, lifestyle et institutionnels pour porter des sujets de fond<\/p>

R\u00e9sultats<\/strong><\/p>

. 35 journalistes pr\u00e9sents<\/p>

. 29 m\u00e9dias repr\u00e9sent\u00e9s<\/p>

. Forte pr\u00e9sence de supports premium (Marie Claire Maison, T\u00e9l\u00e9rama, Les \u00c9chos week-end, Art & D\u00e9coration, L\u2019Obs, La Parisien week-end, Marianne, Elle D\u00e9coration\u2026)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tAurlane – Rachat d’Allibert\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Anticiper l\u2019annonce d\u2019un rachat sensible dans un contexte industriel concurrentiel.\u000bS\u00e9curiser la lecture de l\u2019op\u00e9ration aupr\u00e8s des m\u00e9dias et des acteurs du secteur.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tPlump Living – Lancement des nouveaux coloris\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Transformer un lancement produit r\u00e9current en v\u00e9ritable temps fort de marque. Asseoir l\u2019expertise couleur de Plum Living.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tLiebherr – Du champ \u00e0 l’assiette\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\r\n\t\t\t24 mars 2026\t\t<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\tAucun commentaire\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t
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Rendre concr\u00e8te l\u2019expertise Liebherr en mati\u00e8re de conservation, en passant d’un discours centr\u00e9 sur le produit \u00e0 une d\u00e9monstration ancr\u00e9e dans l\u2019usage.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tMUJI – La maison MUJI\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Redonner \u00e0 MUJI une place centrale sur les sujets design. Installer une prise de parole de fond, allant au-del\u00e0 de l\u2019actualit\u00e9 produit.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tLainamac – Showroom, Paris Design Week\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\r\n\t\t\t24 mars 2026\t\t<\/span>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t\tAucun commentaire\t\t<\/span>\r\n\t\t\t\t<\/div>\r\n\t\t
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R\u00e9v\u00e9ler les missions de l\u2019association Lainamac. Valoriser la fili\u00e8re laine made in France aupr\u00e8s des m\u00e9dias prescripteurs.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\r\n

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\r\n\r\n\t\t\r\n\t\t\t\t\t\t\r\n\t\t\t\tKavehome – Ouverture de la premi\u00e8re boutique en Espagne\t\t\t<\/a>\r\n\r\n\t\t\t\t<\/h4>\r\n\t\t\t\t\t
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Assurer la pr\u00e9sence m\u00e9diatique de la premi\u00e8re ouverture physique d\u2019un pure player espagnol. Accompagner l\u2019\u00e9volution de la marque vers un mod\u00e8le omnicanal.<\/p>\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\tRead More \u2192<\/span>\r\n\t\t\t\t\t<\/span>\r\n\t\t\t\t<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\r\n\t\t

\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

R\u00e9v\u00e9ler les missions de l\u2019association Lainamac. Valoriser la fili\u00e8re laine made in France aupr\u00e8s des m\u00e9dias prescripteurs.<\/p>\n","protected":false},"author":1,"featured_media":4882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-5042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"\nLainamac - Showroom, Paris Design Week - Living Room RP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/livingroom.fr\/index.php\/2026\/03\/24\/lainamac-showroom-paris-design-week-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lainamac - Showroom, Paris Design Week - Living Room RP\" \/>\n<meta property=\"og:description\" content=\"R\u00e9v\u00e9ler les missions de l\u2019association Lainamac. 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